Canto brings art and craft by Brazilian Indigenous communities to the UK. Its London operation was ready, but after over a year of attempts, the online store still hadn’t launched. A no-code platform solved the look, not the operation: no CRM integration, rigid product pages and weak search for a catalog sorted by artist, technique and biome.

Frame came in to make the technology work. We recommended Shopify and defined the structure: categories, store sections, content, positioning, homepage highlights and product pages built for a high-end audience, with interface design, motion and micro-interactions.

Beyond design, Frame set the timeline and action plan to start selling and suggested the right technology and team. Our grasp of information architecture, journeys and customer profiles shaped a store built to be relevant and to sell.

In under 90 days, design and Shopify implementation were done. The store launched at a fair in London and made its first sales on the platform, making Canto’s operation official after more than a year on hold.

The experience was tailored to the brand’s audience. Each piece is presented with its artist, technique and biome, and shoppers browse the catalog by the criteria that matter to them, on pages that do justice to the work’s artistic and cultural value.

After so many attempts, the client called Frame the project’s “doula”: the partner that brought it to life. A clear plan, the right technology and design focused on sales turned a stalled project into a working business.