Developed by FG Empreendimentos with Marca Senna and Grupo Havan, Senna Tower was announced as the world’s tallest residential tower. Inspired by Ayrton Senna, it had to convey purpose, legacy and prestige while explaining a complex development in its first public moment.

Frame turned the tower’s identity into a mobile-first one-page. Concept videos, motion and interactions lead visitors through the Senna legacy, 204 apartments, 18 suspended mansions, 6,000+ m² of leisure and Balneário Camboriú, plus engineering highlights like Latin America’s first tuned mass damper in a building.

Frame was chosen for its visual quality and experience with high-income audiences, and delivered in under 30 days: two weeks of design and validation, two of implementation, on a modular Webflow structure the client can update as the project evolves.

Senna Tower made its debut with a digital presence at the level of its ambition. The page carries Ayrton Senna’s purpose and legacy to a high-income, international audience, makes units, leisure and engineering easy to grasp, and frames Balneário Camboriú as part of the lifestyle.

Live in under 30 days, the page drew more than 100,000 visits in its first days. Its mobile-first, performance-tuned build held the traffic peaks driven by press, partners and launch events.

Commercial calls placed along the journey turned that attention into leads from day one, ready for the sales phase. On a modular Webflow structure, the client updates and expands the page on its own as the project moves forward.