Weflex is a flexible benefits platform that has been gaining ground in the corporate market, serving companies such as Petlove and Leroy Merlin. In an increasingly competitive sector, it needed a digital presence that could communicate its value clearly and position the brand with impact.

Frame led a complete digital design process: visual identity, institutional video, motion design, the app interface, the website and the sales presentation. Every piece came from the same strategy, focused on clarity, consistency and a brand built to scale, so product and pitch tell one story.

The new identity comes with a modular, flexible visual system made to evolve with the brand, from the product to institutional communication. Design became a business tool, built to support sales conversations and to speak to investors and major market players.

Weflex launched with a complete brand setup across every touchpoint: identity, website, product, video and presentation. The brand now speaks with one voice, from the app employees use every day to the deck that opens sales meetings.

The new digital experience helped bring in new clients within months of launch, Petlove among them. Design became a direct part of the sales pitch, supporting Weflex’s differentiators in a crowded market.

Designed to attract investors and large market players, the brand gives Weflex the stature to compete for bigger accounts. Its modular visual system lets the team add products, features and channels as the business grows, without starting over.