Chandon came to Frame right after launching a new visual identity and redesigned bottles. The challenge was to take it into digital: one platform with institutional, editorial and commercial roles, telling the brand’s Brazilian story, its terroirs and its sustainable viticulture.

We defined the information architecture and journeys for every interest: discovering the brand, exploring the wines, joining the community or buying a bottle. Instead of a standard e-commerce page, each sparkling wine got a sensorial page with tasting notes, pairings, awards, origin and method, linked to the store and partners.

Frame extended the brand book into a digital system it didn’t yet cover, and built the platform in Webflow with age verification, responsible drinking messages, SEO from day one and a CMS that gives the team full autonomy.

Chandon’s digital presence now matches its new identity and bottles. Each wine, its origin and its craft are presented with the same care that goes into every bottle, creating a more sensorial connection with the brand.

With SEO built in from development, most of the sparkling wines reached first place in organic search within weeks of launch. Every product page now combines brand, content and conversion, with direct paths to Chandon’s store and retail partners.

Institutional, editorial and product content now lives in one platform. Through the Webflow CMS, the team updates wines, content and sales links on its own, with a new base to activate the Chandon Community.