For Easter, Papelaria created an exclusive piece for 50 selected Gucci clients, and the collaboration needed a launch video to present it. The film had to meet Gucci’s visual standard and work as Reels on Instagram.

Frame handled capture, editing and assembly, working with Papelaria’s creative direction and refining every frame until the video earned Gucci’s approval.

Released as Reels, the video reached 60,000 organic views in two days and took the collaboration to an international audience.

Approved by Gucci, the film shows Frame’s ability to deliver the visual refinement a global luxury house expects, even in a short-form piece.