TEGRA was launching a new product line for Consumer Day, one of Brazil’s key retail dates, and needed a film to introduce it. With creative direction by Papelaria and Christian Pentagna, the piece had to show the line’s innovation and quality while capturing the spirit of the date.

Frame took on the film, from the shoot to the final cut. We handled scene capture, audio recording, editing and assembly, working alongside Papelaria’s team and the photography crew on set to turn the creative concept into a launch piece with rhythm and presence.

The result is a film that puts the products front and center and celebrates Consumer Day in an engaging, high-impact way. It is the kind of collaboration Frame values most: a shared vision, partners who trust each other and a launch that matters.