Riza Asset is an independent full asset manager with BRL 26.7 billion under management and more than 750,000 investors. It came to Frame at a turning point: the business was moving toward Wealth and high-income audiences, but its visual identity still spoke the language of retail.

We repositioned the brand without touching the logo, with a new palette, typography, imagery and visual language for charts and fund presentations. Then we turned it into a platform: each of the 23 funds got a dynamic page with reports, letters, documents and performance, published automatically from Salesforce.

Built in weekly sprints with Riza’s business, legal and leadership teams, the mobile-first platform runs on a scalable design system, with journeys tailored to investors, advisors, family offices and companies.

Riza now speaks to the audience its business is built for. Backed by Frame’s experience in the financial market, the new brand carries a presence made for Wealth investors, from the brand guide to every fund page.

Fund information that once lived in scattered PDFs, decks and spreadsheets now comes from a single, reliable source. With Salesforce feeding the platform, every report, document and performance figure stays current without manual rework.

Launched at Expert XP, the platform became Riza’s main public access point and a sales tool that brings prospects to internal contacts better informed. Its modular design system lets Riza add new products and audiences without starting over.