Luma is a Bolivian company that designs work environments, with office furniture, architectural solutions such as acoustics and lighting, and services from assembly to maintenance. With a new brand identity created by Estúdio JCubo, it needed a platform that could present its whole offer to every type of client.

Frame designed and developed a complete platform in Webflow, organized around three pillars: institutional, products and services. The catalog of more than 200 products went digital on a CMS, with clear categories, product pages and motion for desktop and mobile.

We translated the new identity into a simple, elegant experience. Each client profile, from architects to companies furnishing an office, finds the right path quickly, while institutional content reinforces Luma’s positioning as more than a furniture supplier.

Luma launched its new brand with a digital platform to match. Its full catalog of more than 200 products is now presented online, organized by category and accessible on any device, from desktop to mobile.

Institutional content, products and services came together in one place, giving each client profile a clear way into the offer and reinforcing Luma’s positioning as a company that designs environments, not just furniture.

Built on Webflow with a CMS for products and content, the platform lets Luma’s team add items and update information on its own as the business grows.